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Aggregated, never individual — trends, never reflections.
Turnkey kits any coach can run. An AI coach in every teacher's pocket. Board-ready reports at every milestone.
"Despite spending $18,000 per teacher per year on professional development, only 30% of teachers show measurable instructional improvement."
— TNTP, The Mirage (2015)
A kit is a fully scripted workshop we build — any coach can lead it with thirty minutes of prep. Hands-on, not PowerPoint.
The AI works with each teacher to make their goal specific enough to coach against — then coaches against it, five minutes a day. Works with our kits or any PD you already do.
Board-ready reports at Day 30, 60, 90: what teachers are still working on, what they say is shifting, where the resistance is, and whether the cohort is rowing in the direction you set. Aggregated, never individual. These are teacher coaching cycles.
Most PD apps reset at the end of each cycle. Ours doesn't.
The AI learns each teacher over time across cycles. By cycle two it knows what stuck, what didn't, and what the teacher quietly stopped trying. Year two beats year one because it never resets. By year three it's coaching from years of context — the teacher whose engagement work landed but whose feedback work didn't, the teacher who's strong in September and exhausted in February. Real change in schools takes years. This is the daily work that compounds into it.
Start with a kit. Or skip the workshop if you already do PD. Either way, teachers leave with a thirty-day practice plan and an AI coach guiding them through it.
The AI works with each teacher in onboarding to make their commitments specific enough to coach against — vague goals get pushed back on, generic goals get sharpened, goals that don't align with what your school is working on get flagged. Then three commitments per teacher. Daily nudges. Mid-cycle check-ins at days 7, 15, 30. Every interaction logged.
What teachers are still working on, what they say is shifting, where the resistance is — anonymized themes synthesized from teacher reflections. Plus engagement, growth against the goals each teacher set, intervention follow-through, and teacher-named wins. The document that shows what teachers are still working on. These are teacher coaching milestones, not promises about how fast a school transforms — that takes years.
The reports show what teachers are still working on, what they say is shifting, and where the resistance is. That's more than most PD ever shows. It's not everything.
Thirty minutes of prep. Each ships with thirty days of platform access.
For schools where feedback is generic and students don't act on it.
Get this kit →For classrooms where students actually want to be.
Get this kit →For schools where AI is happening unmanaged and they need a framework.
Get this kit →For teachers who know the theory but can't execute mid-lesson.
Get this kit →Improv comedy meets formative assessment. For schools where check-ins are missing or inconsistent.
Get this kit →The artifacts schools want to see before they buy. All free.
What a principal opens on Tuesday morning.
Explore → PDF · Board-readyThe document that lands at every milestone.
Open the PDF → Six pages · FreeMaps every tier to Title II Part A and Title IV.
Get the guide →Profiles belong to teachers, not schools. The coaching history travels — good for your teachers, good for your hiring pipeline.
Curious what the daily five minutes looks like from their side? See what your teachers see →
The gap between buying PD and teachers actually using it is the announcement. Here's the week-one plan — with the words ready to send.
The email below is ready to copy — it introduces PDTW and answers the privacy question before anyone has to ask it. Attach the teacher page link; it does the explaining for you.
Two minutes, in person. Teachers decide whether to trust this in the first week — and the deciding factor is hearing you say what you will and won't see.
Each teacher's first conversation sharpens their goal into something coachable. After that it's five minutes a day — and your dashboard starts filling in.
"I'll see whether we're checking in, and the themes that emerge across the whole group. I will never see what any of you write — not because I'm promising to look away, but because the platform is built so I can't."
Subject: Our next PD is different — here's how Team — On [DATE] we're running [KIT NAME] — and this time the workshop isn't the whole thing. Afterward, each of us gets an AI coach that checks in for five minutes a day, tied to a goal you choose and sharpen yourself. Before you ask about privacy — I asked first. I will never see what you write. Not me, not anyone here. I see whether we're checking in, and the themes that emerge across the whole group — never anyone's words. The platform is built that way. Here's a two-minute page that explains the whole thing, including exactly what stays private: https://pdthatworks.com/for-your-teachers/ Your access email arrives [DATE]. The first conversation takes about ten minutes — it helps you sharpen a goal worth coaching against. After that, it's five minutes a day. Questions, come find me. — [YOUR NAME]
Subject: Tomorrow: your PD That Works access email Quick reminder — your PD That Works access email lands tomorrow. One ask: when it arrives, take the ten minutes for the first conversation. It's the only long one — the AI works with you to make your goal specific enough to coach against. Everything after is five minutes a day. And the promise stands: I never see what you write. Trends across the group, never your words. If the email doesn't show up by [TIME], let me know and I'll chase it down. — [YOUR NAME]
Both templates use only what the platform actually does — edit freely, but keep the privacy sentences intact. They're the trust anchor.
Tell our AI what PD looks like at your school. It'll surface the three biggest gaps and point you to the right starting product.
The same AI that coaches your teachers. Try it first.
Title II Part A eligible at every tier. Starter falls below most board-approval thresholds.
Four full coaching cycles, and an AI that gets meaningfully better at coaching your teachers with every one. Kit shows you 30 days. Quarterly shows you 90. Annual is where persistence starts compounding.
Adds AI-drafted intervention messages and persistent teacher profiles.
Start with Growth →Multiple departments running simultaneously.
Start with Pro →Six pages. Title II Part A and Title IV. Line-item language for board approval.
Pilot one building. Get the Day 30 report. Expand from there — building by building, with comparable data each time.